The present era is witnessing a stir in the world of emerging startups which are envisaged to be the hallmarks of a stable economy and a developed nation. And women have come up as the torchbearers of brewing prosperity of a nation. They have come a long way since their voices were suppressed and efforts oppressed because they were considered to be the ones who existed just for raising a family.
Women entrepreneur are those women who think of a business enterprise, initiate it, organize and combine the factors of production, operate the enterprise, undertake risk and handle economic uncertainties involved in running a business enterprise. Women have proved that Entrepreneurship is not a prerogative of only men and that nothing could deter them from achieving their dreams.
The number of self-employed women has steadily increased over the past three decades, putting them at an approximate thirty-three percent increase. Many female-owned businesses continue to be home-based operations. The women entrepreneurs are said to encompass approximately one – third of all entrepreneurs worldwide. This is a phenomenal success to their credit.
In a patriarchal society, it is a hard-line task to build up an identity for women. But nevertheless, there are women who have set examples for the rest of them. Their firm determination, dedication, zeal, passion, work ethics and an unrelenting desire to succeed are some of the qualities which are characteristic of their insurmountable spirit and an unstoppable journey they have embarked upon. The way women have carved a niche for themselves is exemplary as well as worth praising.
The literate women have put their education to use in implementing several ideas in the form of startups and bringing fore their leadership qualities and applying them judiciously in the pre-existing firms. Some of the sectors where women entrepreneurs have left a mark are:
- Eco-friendly/ Bio-friendly sectors
• IT sector
• Event Management
• Lifestyle sector
• Beauty and cosmetic
• Travel and tourism sector
• Food, food processing and beverages
• Plastic manufacturing
• Local and international trading
• Property and estate
Lata Manohar’s boutique “Vishuddhi’situated in Anna Nagar, Chennai is truly unique. It does not flaunt arrays of salwars and ready-made suits in racks. What strikes one on entering “Vishuddhi’ is its simplicity, charm and warmth of Lata. She had always wanted to be an entrepreneur and her desire was fulfilled with the help of her father to whom she is grateful.
Coffee, Books and More is a venture of Revathi Krishna. Its a place where one can relax, unwind and let go. A book lover’s paradise with hundreds of books lining the shelves. An exclusive coffee shop with an abundance of books to choose from, and a place to listen to soft music which is calming and soothening to the ears. Revathi aspires to promote women entrepreneurs and women writers who are inclined to make a career out of freelancing.
The story of Patricia Narayan, winner of the year 2010 ‘Ficci Woman Entrepreneur of the Year’ award is amazing. She started her career 30 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach amidst all odds — battling a failed marriage, coping with her husband, a multiple addict, and taking care of two kids .Today, she has overcome the hurdles and owns a chain of restaurants.
Umang Shridhar, the founder of KhaDigi, is revolutionizing the fashion industry. This young women entrepreneur weaves the best of all for both men and women. Her collection has a touch of Indian craftsmanship and sheer simplicity. She aims at popularizing the handspun khadi fabric by imbibing modern digital prints on it. Recently, KhaDigi launched it’s spring-summer collection in Bhopal.
These are just a few of the wide array of female entrepreneurs who are marching forward steadfastly. According to global women entrepreneur’s leaders report 2015, India stands at 29th position in the field of women entrepreneurship. This is a remarkable statistic which clearly signifies the caliber of the Indian women.
Significance of Women in India’s Entrepreneurial Sector:
- Indian industry’s think-tank gets bigger.
• New opportunities are created.
• More employment opportunities are generated.
• Per-capita income increases.
• Indians enjoy better standard of living.
• Education and awareness becomes common.
• Future becomes brighter for the next generation.
• Women gain a better understanding of managing family and business concurrently.
• Indian women achieve a sense of self-realization and self-fulfillment.
• Women gain better ability to take risks and business decisions.
• Women become more confident.
According to one study, in 2012, there were an approximate 126 million women that were either starting or already running new businesses in various economies all over the world. As far as those who were already established, there was an approximate 98 million. Not only are these women running or starting their own businesses but they are also employing others so that they are participating in the growth of their respective economies.
Despite of being instrumental in raising and improving the socio-economic status of the society, the work of a women entrepreneur is always disregarded. They are considered to be the ‘MISFIT’ in the world of entrepreneurs. They have to face gender-bias at the workplace. A woman is always thought to be weak, fragile, timid and meek – someone who cannot handle the work pressure and will give in at the times of crisis. But to the dismay and bewilderment of males, their opinions are proved to be misconceptions by the women entrepreneurs. They have worked hard with utmost patience and diligence to create a place of their own. And eventually, men have seized to consider the women low. Infact, now they are taking a step forward to help the women entrepreneurship flourish as the realization have dawned upon that the complete development of a nation as well as society is possible only when both the men and women work together.