Author Interview

Interview: Sreedhar Bevara, Author of Moment of Signal

The book ‘Moment of Signal‘ , a book by Sreedhar Bevara, is a definitive guide to make ourselves aware of the crucial moments of the signal. The book has been divided into tightly knit ten chapters guiding us through what is a moment of signal and how shall we derive benefit out of it.

In a candid conversation, Sreedhar talked about him becoming a writer, his corporate life, his writing, and his upcoming books. Let’s dive in:

  • Please introduce yourself to our readers.

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Author Sreedhar Bevara

Sreedhar: I am a published author of two books (Anthology of Telugu Poetry Nenu in 2004 & A leadership nonfiction Moment of Signal in 2018, which went on to become bestseller across the globe). I also contribute to Forbes every month on leadership issues. I am an Alumna of IIM Ahmedabad and currently working as General Manager in a top MNC. I deliver motivational speeches at eminent organizations like IITs and IIMs.

  • When did it dawn upon you that you wanted to be a writer?

Sreedhar: I think that has happened naturally. Coming from a humble background and having numerous challenges to deal with as part of daily life has certainly helped me to be a writer at an early age. Glad, I was subjected to such a tough life, that has taught me the critical lessons I wouldn’t have learned otherwise.

  • What inspires you to write books? What are the things which catch your attention?

Sreedhar: Being an author is a distinct feeling and to lead a thought or to create a thought itself, isn’t for everyone. To let a sitting mind wander from pillar to post and make the pen dance through powerful words, that can inspire millions isn’t for everyone again. What catches my writer’s attention is the emotion around the words and facts around the environment. That is the essence of good storytelling.

  • Tell something in brief about your book ‘Moment of Signal?’ How did the idea of coming up with this book strike you? What amount of research you did for this one?

Sreedhar: The natural challenge starts with each one of us would like to remain successful in everything we attempt. Everything, no matter how big or small and how significant or insignificant. So, in this, what matters is the ‘choices we make and actions we take’. In order to make sound choices, one must have a full view of what is seen and unseen (that’s the signals), to be able to visualize the outcome and consequences attached to it.

The more I was getting deep into the corporate culture, the more I saw how people didn’t admire themselves, but always looked out for inspiration… How they didn’t celebrate the leadership within and always awaited the impossible victories to do so… How much they ignored and didn’t value those little wins everyday… and the list was dropping down long. Despite opportunities, modern leaders are always under stress and don’t find it easy to lead. That was the background behind Moment of Signal —it emphasizes that “the best way to excel is to find the right signal and you have to find that signal for yourself.”

The working life internationally with different companies, leaders besides an early tough life were my ultimate sources of research.

  • Do you see your book has been successful in achieving its purpose?

Sreedhar: Overwhelmingly yes for its sole purpose is to reach as many hands. Book has reached nook and corner thanks to a) Launch of the book in the World Trade Center, New York in 2018 that has helped us reach international readers and b) my wonderful publisher FingerPrint and a marketing strategy we both have taken up, to make its essence reach relevant grounds.

  • Do you see books as a carrier of an important message or a medium of entertainment?

Sreedhar: Yes. Right word has the power to move mountains and a good book can inspire generations. No doubt good books can feed into the torch-bearing mindsets.

  • Do you have a set schedule for writing, or are you one of those who write only when they feel inspired?

Sreedhar: Well…fortunately, I can write about anywhere and under any circumstances. However, writing daily makes it easier to manage deadlines and avoid writer blocks. Personally, early mornings are just great though.

  • When you were young, did you ever see writing as a career or full-time profession?

Sreedhar: Never thought about it. Writing, in my early life… has been a tool to deal with the rough things happening around. That’s how it has been useful but now, I’m realizing its not a bad option to choose as fulltime.

  • What is that dream goal you want to achieve before you die?

Sreedhar: Become a successful mega entrepreneur to be able to help underprivileged as much. With such a hope we have set up a charity organization BMR Trust ( a few years ago, in the name of my ultimate leader and brother late Shri Muralidhar.

  • How would you describe the contemporary scenario of writing and reading in India?

Sreedhar: It’s good I must admit, and India has always been a great place in this area. Indian readers appreciate good content and good writers hence are feeding into it too. They complement each other well and in fact, every international writer too is competing for the bulk of Indian readership.

  • How important is marketing a book in the present conditions when every day we see new titles coming up? Any tips to share?

Sreedhar: Core and key, I must emphasize. Without marketing, even great content can disappear like nothing. One must methodically and organically develop digital media even far before the book is being written. Plus, a daily dosage that makes it more effective than going all over in a few days and stalling steamed out. Consistency is the word and keeps the potential readers engaged daily.

  • Do you read much and if so who are your favorite authors? What is your favorite genre?

Sreedhar: I used to read a lot but nowadays that has become less. Likes of Paulo Coelho, Malcolm Gladwell, and Simon Sinek are my most chosen authors. I like realistic and emotional nonfiction books.

  • Any advice you would like to give to aspiring writers?

Sreedhar: Ensure you put each word as if that’s the last powerful word. Give a realistic approach with the right dose of emotion to keep readers engaged. This approach has worked for me and is sure, it will for you too.

  • Are we going to hear more from you in the future?

Sreedhar: Currently I’m working on ‘The Roaring Lambs’ a leadership fable of animals, set in the backdrop of East African jungle is scheduled to release by the mid of 2019. This is more about ‘Meek led by Strong Vs Strong led by Meek’ which essentially translates into Leaders born Vs Leaders made and how leadership matters in conditions that are totally unfavorable. This also talks about the restoration of equilibrium only that can help us sustain and coexist ecologically.

The second, ‘Guardians – The Infallible Trident’, the first part of the trilogy, a sci-fi interlaced with mythology set in the backdrop of 2050AD, is scheduled to release in late 2020. It unfolds an exciting, nail-biting, chilling and thrilling narration of the new age order of power struggle between the ultimate-demons and the highest-gods.

*We wish Author Sreedhar all the best for his future endeavors.*


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