- Author: Aashish Chopra
- Paperback: 224 pages
- Publisher: Hachette India (20 September 2019)
- Language: English
I’ve been hearing a lot about this book and so, when I did get an opportunity to read and review it, there wasn’t any way of not reading it. This book reminded me of Crush It! by Gary Vee and created a more lasting impact, for me.
Fast, Cheap and Viral by Aashish Chopra is a comprehensive account of how to create content on a shoe-string budget. The title itself sounds so enticing and as you flip the pages, I tell you, you’d be drawn into it. The author points out that there is a massive opportunity for marketing right now. A lot of content creators are churning a huge amount of content on a daily basis. But then, how you would stand out from the crowd? That’s exactly what this book talks about.
The book contains tips to create viral content. In this regard, the author has made an effort to include his personal experiences with his learnings in order to bring out a realistic effect. He emphatically talks about creating share-worthy content and let it grow organically. Throughout the book, he draws a fine line of distinction between a content and an advertisement.
He stresses on the power of storytelling to bring about the tangible results and also, adding value to your consumers. In addition to this, the book briefly throws light on the importance of personal branding and how one must fight the challenges of competition & reducing attention span to build it.
The narrative is straight, structured, and to the point. In fact, I loved how a few illustrations are used alongside the text to make the overall presentation interesting. The book appears well-researched and very topical as this is the high time we realize the importance of meaningful content. In a nutshell, the book makes an ideal read for students, marketers, bloggers, and content creators. This book would definitely streamline your approach to produce the maximum profit on a low budget.
MY RATING: 4/ 5