Author Interview | Raghunandana. S | Swadesh

Swadesh: The Age of Startups by Raghunandana. S is a contemporary fiction set around its protagonist Swaraj. He looks forward to fulfilling his dreams while holding on to love for his lady in his heart. He brings forth novel ideas to help the agriculture and banking system of India. I really liked his never-dying spirit.

In a quick chat with Bookish Fame, Raghunandana. S spilled beans about his book, his writing journey, and what to expect next.

Please introduce yourself to our readers.

I am Raghunandana.S, working as “Relationship Executive,” in one of the topmost Asset Management companies (Mutual Fund Industry) in India. My journey started in 15/05/1991, born & brought up in Mysore. My parents have two kids, I am the younger son, and my brother is a Mechanical Engineer, working in India’s private company. He is in Bangalore, along with his family, living happily. My father served in BEML & my mother took a VRS from the Postal Department.

My entire education was completed in Mysore and started my banking industry from 2012 to 2018. My first job was at ICICI Bank Ltd at Haveri Branch, succeeding in HDFC Bank Ltd in Bangalore & Mysore branch. 

In the Year 2018, Feb 21st, I took the new opportunity as “Relationship Executive” in the Mutual fund industry. I was married when I was 24 years of age to M/s Archana.R, who is my close friend, and then she took the responsibility of my life as a life partner. We are happy with our married life & also she was the person to motivate & changed my destiny. She is an inspiration to start a new venture as a Novelist.

When did it dawn upon you that you wanted to be a writer?

When I was in school, I used to write a few lines of short stories & poems. But I left it after the schoolings. During my graduation, I started to read novels; the first novel was “The Guide,” written by famous writer R.K.Narayan. Then I was busy with my career. I was totally neglected the reading habit. One day I was simply sitting at my office pantry, watching the road through the glass window, and then my branch manager came & asked the reason for sitting simply? I told him that I’m facing a lot of failures during these days. Then he gave me the book “You can win.” This made me take up as a writer.

What inspires you to write books? What are the things which catch your attention?

I think opinions in the discussions will end up exchanging words, but it will not make any changes. I thought instead of creating opinions, I started to see the world as I wish to see through writing novels. It might not change, but I hope someday my suggestion will be considered. I build the character based on the perceptions, which can be seen in another way. There is no dependency on the things, but I strongly see the perceptions.

Tell something in brief about your book Swadesh: The age of start-ups.
Swadesh: The Age of Startups, S Raghunandana, Book Review
Swadesh: The Age of Startups

Swadesh: The Age of Start-ups is a novel based on the societal underpinnings abundant throughout Mysore–officially Mysuru, a city in the south of Karnataka, through the creative scenarios and experiences of life, blended with love. Undergoing schooling and training while separated from the lady in his heart, Swaraj focuses his efforts on doing as better as he can, intending to ignite a spark of Freedom and Spirit in those he touches and all while hoping he’ll someday be reunited with his love.

You have written about the emerging & thriving start-up culture. What, according to you, is the success recipe of any start-up?

In my novel, I clearly wanted to highlight that start-up means igniting the spark of freedom, not as freedom fighter, but as giving new ideas to people who really wanted to make the work culture better. 

According to me, the recipe for success in start-ups or otherwise is a very long process with a lot of hard work & keeps updates about your product with a competitive world. You should be ready to make the best decision & give the best product to society while keeping in mind CSR norms (Corporate Social Responsibility).

How do you organize yourself, as a writer to keep track of the world you’re writing about?

If I have to write about any topic, I’ll first check who my competitive authors are, the topic they have covered, look into the description & then organize my thoughts with making a blueprint of my novel.

When you were young, did you ever see writing as a career or full-time profession?

Definitely No. I was an average student in my academics & never ever thought in my dream that I want to be a writer or take it up as a profession.

How did you approach the writing process this time around? Do you have a set routine, or does it vary? How do you manage it with your full-time work?

When I thought of writing the novel, I thought of doing the research work thoroughly, and then I’ll make a blueprint of the topics I cover. I’ll take more time until I completely satisfy the objective. I usually keep my weekends for writing.

How crucial is marketing & promotions when it comes to selling a book?

According to me, marketing & promotions will have a major role for any authors because if an author wants to pen his ideas, he has to promote well & market well for a set of readers. Only they will someone buy the book & the author will be recognized for his works. Every author will be motivated only his works are recognized & also if his work selects for book awards & movie-making, he will be happier. 

Do you read much & if so, who are your favorite authors?

As I mentioned earlier, the man who made me read the books & my favorite Mr.R.K.Narayan. He is the first person to write novels in English & reached globally. My favorite authors, apart from Narayan sir, are Chethan Bhagat & Shivarama Karanth.

Any advice you would like to give to aspiring writers as well as budding entrepreneurs?

I would like to convey to them that, please write the books, because the next generation will be more into digital & electronic media. If we write a good novel, definitely the readers will also be active & we are the only people we can bring about the changes in society. Also, we are the only people who can create magic in the novel. Not only writing, marketing & promotion also plan well. Most of them will see the movies & web series, but they will not invest their money on the books, and reading habits are becoming diminishing. I encourage the new aspirants can change the trend of reading habits.

Are we going to hear more from you in the future?

Yes, more novels are in line. In the future will reveal titles.

How would you describe the contemporary scenarios of writing & reading around the world?

It is very much impactful because everybody will not get the opportunity to see new places. The writer can write in his work. If he describes the demographic nature of the place, person & scenarios, the readers’ interest can be contained in the book. Contemporary scenarios happening around the world will connect more to the readers. 


*We wish Author Raghunandana. S all the best for his future endeavors.*


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2 thoughts on “Author Interview | Raghunandana. S | Swadesh

Add yours

  1. An interesting interview on incubator startups shaping the world in this new normal and agree with the author on e-books, if he means that and readers need to support writers. Great job Khyati and Raghunanda

    Liked by 1 person

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