Author Interview

Author Interview | Atul Khekade | Me Ki Gai

Me Ki Gai by Atul Khekade is a thought-provoking read on the essential concept of Ikigai. Through a fictional account, the book aims to educate its readers on Ikigai. It is a bundle of self-help and fiction that does deliver what it promises.

In a conversation with Bookish Fame, Atul Khekade talked about his book, his writing journey, and what to expect next. Read on!

  • Please introduce yourself to our readers.

I’m a self-made, first-generation serial entrepreneur. I am the co-founder of Fintech, a Decentralised finance Network called XinFin, which has a market cap of around 250 Million dollars.

  • When did it dawn upon you that you wanted to be a writer?

I write a lot. Over the last 7-8 years, I had written some manuscripts which are mainly of fiction, self-help, and financial education genre. Though, I was never able to take it all the way to publish a book. The COVID lockdown gave me the time to work on finishing Me Ki Gai manuscript and make it into a publishable book.

  • What inspires you to write books? What are the things which catch your attention?

I’m all I am because of the books. I read at least 5-6 books in a month. That reading, along with life experiences, inspires me to write books. Books outlive once lifespan, and that’s very inspiring for me. I am fascinated by simple and micro things in life that, if done well, can create a significant impact on this world. Such concepts can only be discussed in books.

  • Tell something in brief about your latest book? 

Me Ki Gai | Atul Khekade | Book Review

As a first-generation entrepreneur, I have had my own share of struggles. During my tough years as a young adult, I felt I needed a material that would help me live a fulfilling life. A fulfilling life is not about one aspect of life, but it’s about balance. It’s an effortless zone, also known as free-flow or Ikigai as a Japanese concept.

Though there are some books on ikigai, they make it look like its some sort of a quick fix or magical wizard that can change your life suddenly. Finding one’s free flow is more like a journey. My book “Me Ki Gai” presents this concept in the form of a fiction novel.

  • How do you organize yourself, as a writer, to keep track of the world you’re writing about?

Usually, its a combination of a lot of reading and personal experiences. Some thoughts have a deeper meaning that can’t be explained by theory unless you experience them. I look at the combination of theory, reading material, and actual experience.

  • When you were young, did you ever see writing as a career or a full-time profession?

A large part of the work I do involves writing research, business white papers, and defining processes. I did not really see writing as a full-time profession. Writing came naturally to me as I started reading more and also having karmic experiences in life.

  • How did you approach the writing process this time around? Do you have a set routine, or does it vary? And how do you manage it with your full-time work?


Me Ki Gai as a book has taken almost seven years to complete. I thought of the concept of free flow in the early part of my career and started to explore it through the inner journey. The manuscript has gone through several iterations over the period of the last many years. I just write when I get absolute clarity in mind what I want to write about. But that comes when I read a lot. For me, I can write from a few to a hundred pages in a matter of days when I am really clear. During that time, I leave everything else aside and just write what comes to my mind.

  • How would you describe the contemporary scenario of writing and reading around the world?

I think the more you read, the more your mind will give you a material to write on. As one’s life shapes through his/her own experience, what you read comes back to you in a structured format. It’s then about listening to yourself and just letting it flow through words.

  • How crucial are marketing and promotions when it comes to selling a book?

It is absolutely important. If someone writes a great book and doesn’t make it a point to tell everyone about it, how will people come to know about it? For this book “Me Ki Gai,” I have a simple agenda in mind, i.e., to make this book reach everyone in the world. It’s important to get the book out in front of as many readers and reviewers. So marketing and promotions is an important activity.

  • Do you read much, and if so, who are your favorite authors?

Ans: I read quite a bit. I don’t feel productive until I read at least 50-100 pages in a day. I read all types of books from fiction, business, research to fiction. A lot of spiritual and self help too. Basically, I’ll read anything that my mind demands in a particular mood.

  • Any advice you would like to give to aspiring writers?

Read a lot.

  • Are we going to hear more from you in the future?

Absolutely. There are some more manuscripts and topics that I’ve written over the years; probably before the end of 2020, I may be able to get one more book out.

*We wish Author Atul Khekade all the best for his future endeavors.*

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