Book Reviews

Digital Marketing Essentials You Always Wanted to Know

  • Publisher: VIBRANT PUBLISHERS; First Edition (1 January 2020)
  • Language: English
  • Paperback: 181 pages

Book Review (1)

Are you interested in digital marketing? Have you studied it or do you wish to learn more about it?

Digital Marketing is a coveted field in contemporary times. More people seek job opportunities in this field because of its immense scope. With that being said, it is to be understood that it is also a wide field and includes a lot of things under its umbrella term. As enticing as it sounds, it is both interesting as well as prone to new updates regularly.

Digital Marketing Essentials, published by Vibrant Publishers, is a step-by-step guide that covers the basic of digital marketing while talking about other terms associated with it. Be it about websites, email marketing, content marketing, social media marketing, this insightful guide covers all and more. The book is fine-tuned for the beginners in the field who’d find it easy to understand the concepts.

The book lays out different principles one might use to boost their digital marketing performance. As the name suggests, it covers a brief of all the essentials one would need to know to understand the bigger world of digital marketing. As it comes under the category of self-learning series by the publishers, it stays true to it. Moreover, each chapter is followed by a set of assignment questions to review one’s learning.

Having said all the points related to its benefits, the book does not promise to be an exhaustive guide on digital marketing. If one would like to know more about the subject, they should grasp the basic concepts from this one and move on to another book that explores the depth of the subject. However, for a glance, one can easily read through Digital Marketing Essentials be well on their way to learn it more in future.

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